Every successful business out there has a unique voice that speaks to each heart independently. Most businesses have okay voices, but they’re usually not distinguishable from the rest; and in business “indistinguishable” is not a label you want. Your business’ voice must be so unique that when some hear it, they will believe it’s speaking just to them.
An imaginary interview with a business struggling to find its voice:
How do I know what my voice sounds like?
Don’t worry. You’ll know when you hear it. After you know, and start to broadcast yourself, everyone else will be telling you what a nice voice you have, too.
What will my customers be listening for?
With a few exceptions, most people will not be actively listening for anything. Potential customers just need to believe they are your one true love. Your voice must convince them of this.
So I want to trick them, isn’t that kind of unethical?
Oh no. Your true voice won’t be a lie. Once you find what defines you, and express that openly, convincing them of your loyalty won’t be a problem. Honesty, integrity and your passion to make your customers happy have always been ingredients for successful relationships.
In other words, you must actually believe that each and every one of them is your own true love.
I don’t get it. How can everyone be my one true love?
It’s not easy, but remember that no one wants to be part of a crowd. Everyone wants to be the FOCUS OF YOUR ATTENTION… so show them that they are.
What is the secret?
Great question, glad you asked, but I already told you, it’s in your voice. Your beautiful, unique voice.
What if I have a great voice, perfect and unique, but I don’t know where to start singing.
It’s important that you don’t speak clearly in the wrong places. Your potential sweethearts won’t hear you. A good social media program can make a good voice shine, but there’s no easy path through Facebook or Twitter. No golden road that only a few know about. No treasure maps with big red X’s.
The beauty of social media is that it raises the unique voices and buries the rest. That’s the way it works and there’s nothing you can do about it. The only way to the top is to find the right voice for your business and then start singing. You know you’ve got the right venue when they start lining up at the door to buy tickets.
So, they’ll love me just for who I am?
Only you can answer this question but if for some reason the answer is “NO”, you could be lonely for a while. When it comes down to it, your products and services are THE differentiating factor that makes your business unique. Everything else is superficial. Your customers are going to stay with you because they love what you give them and, as a result, they’ll love you.
What’s the Bleepin’ Point?
In case you’ve missed the subtlety of my message, I’ll just say it. The value your customers are looking for is in your business. It’s the people you employ, your products, your services and your prices. Your voice is how you relay that value to your customers. When you find it, sing it loud and clear.