Anyone who’s ever typed a question into Google knows that the internet is brimming with garbage. Whether you’re trying to find the best way to get your taxes done or just looking for a great recipe, you’re bound to get a thousand answers… and that’s a good thing, right? Lots to choose from means a more thoughtful decision on your part. But before you go diving into all this information, it’s important to understand where all this information comes from.
Most of you have probably heard of the website eHow.com, a website that basically offers hundreds of thousands of articles, on every topic imaginable, for the sole purpose of coming up in the search engines and subsequently driving ad revenue. These relatively new types of websites have been dubbed “Content Farms”, and the concept is troubling to say the least. Don’t get me wrong, the business model is sound, but the information being published as authoritative is far from it.
While writing this post, I flashed back to 8th grade when my teacher said, “Not everything you read on the internet is true.” Granted, I think we all know this. But, as a company grows and becomes more popular, its brand becomes more reputable as well, deserved or not.
I’m not going to summarize the graphic below because it’s already very well done. As you read through it, keep in mind that these content farms complicate your search results and will affect what sort of recipe you’ll be trying tonight. More importantly, if you have a website competing for rank, your company’s position on Google is being attacked everyday… and not just by your competitors. Even businesses who are not your competitors are terrorizing your rank on Google, and if they were not your competitors yesterday, they will be tomorrow.
The following info-graphic, provided by Online MBA shows exactly how these content-based articles come into existence, pumped out like newspapers off a press. Click here to view the graphic full size.