Small Businesses Screaming for More Customers

Coldfire can lead customers to your door. Or your website. Stop Screaming. Take action.

When it comes to your business, there is no simple answer. Getting your company product or service noticed, remembered, contacted and purchased in today’s competitive market is tough. You already know your marketing strategy must incorporate an all-inclusive philosophy and very clear goals. Only then will your potential customers find themselves yelling out loud… “I want that!”. Music to a business owner’s ears.

The problem might be that you are too busy running your own business to run your own marketing. You want a marketing firm whose only business is running your marketing with creative, fresh ideas streaming. Coldfire, Inc. will propose, and implement, complete solution packages for your business. If you like, we will arrive on your doorstep with our fresh eyes looking at all the advantages your business offers, all those wonderful incentives that you take for granted because you have always been dedicated to making your customers happy—but never thought making them happy was very special.

Well guess what? Happy customers are rare. If you can lead someone to your offer, have them make the purchase and have them coming back for more, we will be more than happy to tell everyone else about you.

Imagine if you had to write all your own ads. Build your own websites and blogs before writing your own entries each week. Imagine trying to do all your own search engine optimization or attempting to build relevant links in and out of your website. Or examine your code for errors. Imagine dealing with press releases and promotions. Just try understanding the benefits of affiliate advertising — much less make it work for your bottom line.

Coldfire will listen to you to discover how you want to grow your business. After all, it is your business and you get to choose the direction and size. Your goals are Coldfire’s starting gate. Off we go, together, with your business in the lead and the pack chasing.

Coldfire raises retail client’s internet exposure in a very sweet way

We are very happy to announce our newest client, Sweet Rexie’s, a green, red, yellow, and blue gourmet treat-filled candy store with an e-commerce twist that leaves a good taste in your mouth.

Corporate Santa Gift Basket by Sweet Rexies

Sweet Rexie’s sports a GIANT CANDY WALL on one side of the store and everything from TOYS to BOOKS to CORPORATE  GIFT BASKETS fills the rest. Nanci Lewis, the imaginative owner, has built her store with children and families in mind. Much of her business revolves around birthday parties for kids and her line of gorgeous gift baskets. She has taken the state of Connecticut by storm and has won the prestigious readers choice awards 4 years in a row.

Our goal with Sweet Rexie’s is to help them build their online business into a national phenomenon and, with such a great line of products, our goal won’t be difficult to achieve. Many brick and mortar retailers are looking for  ways to reduce the cost of the brick with the free click of  internet e-commerce business. It’s a great service to retail customers because it can support reduced pricing as well as provide convenient shopping with door to door delivery.

This year we are also looking at affiliate advertising to help generate more interest in Sweet Rexie’s retail lines. Come visit Sweet Rexie’s at 136 Washington Street, South Norwalk, CT, right in the heart of the historic district and across from the Maritime Center. 203 853 2523 OR

www.sweetrexies.com

See you there!

Hundreds of business entries in Google: The Ultimate Ego Rush.

Most entrepreneurs have nice, fat egos. Why? Who knows or cares but lets get back to discussing page rank.

Let me brag for one moment about one of our clients Douglas Cutler. Go ahead, Google his name.

See all the entries? A lot of them come from his blog which is here.

Every blog has a rank in the huge universe of internet pages. If you download a page rank toolbar you can see how popular every home page is that you surf.

The more people that read your blog, bookmark it, RSS it, send it to others, or comment about your blog in various social networking areas, the more popular your blog becomes in the search engines for relevant key words. While all this may seem complicated, it is not any different than eight year old girls on a playground who vie for each others attention and, of course, the attention of their teachers and male classmates. The more popular a girl becomes, the more attention she gets.

However, lets imagine that one day she decides to become a wallflower and not do what has worked so well in the past to make her popular. She sits in a corner of the playground with her head down and soon her adoring audience turns to another female to lavish their precious praise and attention. Our formerly popular girl will slowly cease to be popular and soon no one will notice her at all.

Read on…

What the heck is a blog for anyway?

Imagine the internet as a solar system with a bright sun at the center named Google. Google is hoping its system will hold together as one, but is very nervous. That’s because the bonds that hold it together are mere tenuous strings we all pay for on a monthly basis, like cable or DSL, and don’t always inspire the confidence needed for such a huge responsibility.

A little further out is yahoo.com, amazon.com and youtube.com—all circling Google madly. Beyond them is IBM.com and CNBC.com and way beyond them is everyone else.

Everyone else is we the little guys, small businesses orbiting Google in pretty circles, vying for her undivided attention. Millions upon millions of orbiting websites trying desperately to get closer to the center, because the closer we get, the more people will visit us and spend money on our goods and services. The more people that visit and spend money, the closer we will get to the sun godess Google.

I understand that all this seems very different from our own real solar system where getting too close to the sun is a very bad thing, but for now, just deal with the differences and let’s move on.

There are blogs in the .com universe too. Blogs are just websites, of course, but they are not so obviously interested in being sources of revenue. That’s because they are often incognito advertising vehicles for websites that do make money. I know many bloggers think this is impure but, sorry folks, it’s the cold, hard, capitalist truth.

Yes, it’s true. Blogging has become a new method of advertising. It’s a way to share what we know, what we have learned and how well we can help others learn it too. It’s a popularity contest structured in a way neverseen before except on grade school playgrounds across America.

And wow, is it ever effective! I will explain why in the next entry.