Hundreds of business entries in Google: The Ultimate Ego Rush.

Most entrepreneurs have nice, fat egos. Why? Who knows or cares but lets get back to discussing page rank.

Let me brag for one moment about one of our clients Douglas Cutler. Go ahead, Google his name.

See all the entries? A lot of them come from his blog which is here.

Every blog has a rank in the huge universe of internet pages. If you download a page rank toolbar you can see how popular every home page is that you surf.

The more people that read your blog, bookmark it, RSS it, send it to others, or comment about your blog in various social networking areas, the more popular your blog becomes in the search engines for relevant key words. While all this may seem complicated, it is not any different than eight year old girls on a playground who vie for each others attention and, of course, the attention of their teachers and male classmates. The more popular a girl becomes, the more attention she gets.

However, lets imagine that one day she decides to become a wallflower and not do what has worked so well in the past to make her popular. She sits in a corner of the playground with her head down and soon her adoring audience turns to another female to lavish their precious praise and attention. Our formerly popular girl will slowly cease to be popular and soon no one will notice her at all.

Why do we need blogs for optimization? Blogs, because the content changes so often, are loved by search engine robots because they are attracted to new, relevant content. Just as the popular girl on the playground rises in stature, so it is with web bloggers who stay in touch often.

Who should blog? Anyone who has a business, online or off, or is an expert in some area and senses that others want to know more about that area too.

Who should not blog? Anyone who can not write a concise sentence should not be a blogger. But, even if you can write well, it does not mean that your style is appropriate for your audience. Your readership needs to understand what you do in layman’s terms. Experts often do not write in a voice that is understood by the masses. Test yourself by allowing someone who knows nothing about what you do read a blog entry that you have written. If they ask lots of questions afterward, then you are a blogger. If they ask no questions, then you are not. Simple.

What should be included in a blog? A blog should have great navigation, links in and out, interesting new copy, nice photographs if appropriate, and appropriately designed for the topic. Offering RSS is important because your fans can be updated instantly, via email or homepages, whenever you add an entry.

How often should we create a new entry? The more the better. Search Engine Robots have to scour the entire internet and are very busy. If they notice an entry they have already read on your website, they will yawn and move on to something more interesting and current. Besides, if your content does not change, former readers will take your RSS feed off their homepage and email readers. You don’t want this to happen.

Stay popular! Write a blog if you can do a good job. Otherwise hire ColdFire Inc. to ghost blog it for you. We will learn your business and tell others all over the world what you have to say.

Need to improve your business? Coldfire Inc, offers expert solutions to increase sales through tailored marketing and business development solutions.

Coldfire Inc. provides solutions that are accessible to the widest audience, easily updated, and designed to meet all your business objectives. We provide design, print application, site development and full training consultancy, as one complete package or individually tailored to suit your needs.

We design interactive, web-based business’s as well as print solutions to support all your business activities. Best of all, when we are done, we will train you and your employees in the software required to maintain what was accomplished. Or, if you don’t have time, we will maintain those solutions for you. Your choice.

More about internet marketing and blogs…

Stay popular! Write a blog if you can do a good job. Otherwise hire CF to ghost blog for you. We will learn your business and tell others all over the world what you have to say.