Search engine optimization is the use of a wide variety of methods to improve a website’s rankings on search engine result pages. While SEO is certainly the most sought after internet marketing service, many people who want it don’t know whats involved. There are literally hundreds of things that should be done to properly optimize a website. The optimization process of your company’s website should begin as quickly as possible.
Search Engine Optimization »
Search engine marketing, otherwise known as pay-per-click advertising, is the most effective way to advertise online when you need to reach a new market quickly. We’ll work with you to establish a strategy, develop your keywords, write your ads and let ‘em run. Then we’ll analyze the initial results and refine the efficiency of the whole campaign. SEM is an ongoing process that requires monitoring to keep the cost-per=click down… and your competition on page ten.
Search Engine Marketing »
Email marketing has become the cornerstone of customer relationship management (CRM). If your company doesn’t have an email campaign strategy, you’re missing out on possibly the best source of potential business you have access to — people who already know who you are and what you do.
Email Marketing »
As we move into the twenty-tens, we are already in a world well established in social media. Businesses are just beginning to explore this method as a serious form of marketing. Social websites like Facebook and Digg have obvious potential for many business, but most are still trying to figure out unique and efficient ways to utilize these new technologies. We will help you design a social media strategy by combining traditional (proven) techniques with a more imaginative approach.
Social Media Marketing »
Online banner and affiliate ads not only attract more attention than the usual text-only ads, they can also be budget friendly for those companies who don’t have the up-front capital to spend on traditional advertising vehicles. Print and outdoor advertisements aren’t exactly what you would call internet marketing, but that doesn’t make them any less important. Many companies have had great success and continue to thrive utilizing traditional advertising methods such as newspapers, magazines, billboards, posters and direct mail.
One of the most overlooked aspects of internet marketing campaigns, online reputation management is a highly effective way to distribute information about a company to the masses. Online PR includes things like writing and submitting electronic press releases, the syndication of blogs and expert articles, and the seamless integration into social media and networking sites. Typically, we won’t create an internet marketing package without some form of reputation management built in.
Reputation Management »