Your customers want to know how you will fit into their life.
This is based on an article from Marketing Profs about an eBay experiment to educate customers about their services.
eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando.
The objective: The bloggers were to select one reader each for a full-on fashion revamp. Hailing from different regions of France, each blogger created a video of herself consulting with her reader of choice. Then the fun began.
Phase one: Each blogger convinced her “ugly duckling” to sell items online that actually made her look like a total fashion victim! In the process, each girl learned how to photograph and post items on eBay, complete with catchy salesgirl language.
Phase two: eBay footed the bill for hot new duds that turned the presumably dowdy ducks into sultry swans! The campaign likely drew thousands of readers—at the very least those who followed the work of the bloggers.
There are millions of websites out there. Most of them were built more than three years ago and don’t play nicely with visitors. Many sites have been abandoned with no one to love and care for them. Others have owners but are limping along like wounded animals with broken links and photo’s that fail to show up. Be you tech savvy or tech challenged, it’s always good to be able to look at your website objectively.