Articles about ‘Small Business’

 

graphic courtesy of schlatzer.netAnyone who’s ever typed a question into Google knows that the internet is brimming with garbage. Whether you’re trying to find the best way to get your taxes done or just looking for a great recipe, you’re bound to get a thousand answers… and that’s a good thing, right? Lots to choose from means a more thoughtful decision on your part. But before you go diving into all this information, it’s important to understand where all this information comes from.

Most of you have probably heard of the website eHow.com, a website that basically offers hundreds of thousands of articles, on every topic imaginable, for the sole purpose of coming up in the search engines and subsequently driving ad revenue. These relatively new types of websites have been dubbed “Content Farms”, and the concept is troubling to say the least. Read the Full Article »

Dec
22
2010

Extreme Small Business Voice-Over!

Every successful business out there has a unique voice that speaks to each heart independently. Most businesses have okay voices, but they’re usually not distinguishable from the rest; and in business “indistinguishable” is not a label you want. Your business’ voice must be so unique that when some hear it, they will believe it’s speaking just to them.

An imaginary interview with a business struggling to find its voice:

How do I know what my voice sounds like?
Don’t worry. You’ll know when you hear it. After you know, and start to broadcast yourself, everyone else will be telling you what a nice voice you have, too.

What will my customers be listening for?
With a few exceptions, most people will not be actively listening for anything. Potential customers just need to believe they are your one true love. Your voice must convince them of this.

So I want to trick them, isn’t that kind of unethical?
Oh no. Your true voice won’t be a lie. Once you find what defines you, and express that openly, convincing them of your loyalty won’t be a problem. Honesty, integrity and your passion to make your customers happy have always been ingredients for successful relationships.

In other words, you must actually believe that each and every one of them is your own true love.
Read the Full Article »

May
27
2010

Ask Your Customers to Marry You

Your customers want to know how you fit into their life.Your customers want to know how you will fit into their life.

This is based on an article from Marketing Profs about an eBay experiment to educate customers about their services.

eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando.

The objective: The bloggers were to select one reader each for a full-on fashion revamp. Hailing from different regions of France, each blogger created a video of herself consulting with her reader of choice. Then the fun began.

Phase one: Each blogger convinced her “ugly duckling” to sell items online that actually made her look like a total fashion victim! In the process, each girl learned how to photograph and post items on eBay, complete with catchy salesgirl language.

Phase two: eBay footed the bill for hot new duds that turned the presumably dowdy ducks into sultry swans! The campaign likely drew thousands of readers—at the very least those who followed the work of the bloggers.

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May
9
2010

Yeah, I have their permission. So what?

Stephanie Miller of Marketing Profs asks the question:
“Is it better to get permission up front for your email marketing program, or just beg for forgiveness later?”

In short, the answer is you should ask people’s permission before you put them on your list, but in reality, it’s the wrong question. People who aren’t interested in your services or your products and therefore your emails, probably don’t belong on your list. Stephanie actually suggests cleaning your lists of uninterested recipients and focus all of your energy on your more promising candidates.

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Apr
28
2010

Samantha E-tails a Truck

Hats Hats Hats. We all wear them. Too many of them. The only people who don’t wear many hats are government workers. They usually have one hat and full pensions for life. Not like the rest of us.

The phone rings in our office. Between us we’re wearing 7 hats, working on 40 tasks, with 15 windows and applications open.  I put on the eighth hat and answer.

“Hello, is this Coldfire?” A woman’s voice with a loud roaring noise in the background.

“Yes, this is Coldfire, who’s calling?” I close one window so I can focus.

“This is Samantha, I found your name, just now, on the internet. I was wondering if you help smaller businesses. I have a bigger agency helping but they don’t pay any attention to me. I think I need someone local who doesn’t mind smaller companies. My agency likes corporate clients. I think they don’t care about my business.

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