Hiring a kid who knows some code won’t rank you higher on Google

Optimizing websites for search engines is real work. If you have been looking around for an SEO solution, then you have probably discovered that there are literally hundreds of possibilities, most of which will guarantee you a spot on the front page of Google. The question is how anyone can possibly ‘guarantee’ this to every single one of their customers?
The answer is they can’t guarantee page 1 results to their customers!

There is no Magic Button

Quite contrary to popular belief, there really is no magic button that you can press and get your website “SEOed”. You may be tempted by these solutions because they are often one time deals. They can run you anywhere from $100 up into the thousands, but either way you are throwing your money away. SEO cannot just be “DONE”, SEO is a process that takes time to perfect for each specific company and while the magic button can return dividends in the short term, those results just can’t last.

The Problem with the Cookie Cutter Solution

The truth is that cookie cutter SEO solutions, only work for cookie cutter businesses. Search Engine Optimization for your unique website needs to be attacked with the big picture in mind, and will never be successful with a cookie cutter fix. Usually a prefabricated solution of this nature will only include HTML validation, meta tag improvement and search engine submission. These techniques alone, simply do not cut it anymore (no pun intended). Posers will also include putting keywords into your content, regardless of relevancy, and building irrelevant links both in and out of your site. These things will destroy your rankings, not help.

The Completely Customized SEO Package

So, if there is no magic button, and cookie cutter solutions do more harm than good, then what does work? SEO is basically nothing more than a high tech form of marketing. Marketing involves finding your target market, and getting them to buy your product and search engine optimization is driven by the same goal. Keywords, content, link building, as well as all those other pieces mentioned before are all important. What separates the highest ranking websites from the rest is that they have complete internet solutions based around the true goals of the business.

Before we are able to bring your site to the top of Google, we need to first learn the fundamentals of your business, learn what it is you want to sell and to who, keep a close eye on your competitors and develop a comprehensive understanding of your goals. Then, we can help.

Give us a call or write us an email for a free consultation.

Want to try to figure out SEO on your own? Check out our resources page for a whole bunch of good links. Just remember these two words: Relevancy and Consistency.