Every successful business out there has a unique voice that speaks to each heart independently. Most businesses have okay voices, but they’re usually not distinguishable from the rest; and in business “indistinguishable” is not a label you want. Your business’ voice must be so unique that when some hear it, they will believe it’s speaking just to them.
An imaginary interview with a business struggling to find its voice:
How do I know what my voice sounds like?
Don’t worry. You’ll know when you hear it. After you know, and start to broadcast yourself, everyone else will be telling you what a nice voice you have, too.
What will my customers be listening for?
With a few exceptions, most people will not be actively listening for anything. Potential customers just need to believe they are your one true love. Your voice must convince them of this.
So I want to trick them, isn’t that kind of unethical?
Oh no. Your true voice won’t be a lie. Once you find what defines you, and express that openly, convincing them of your loyalty won’t be a problem. Honesty, integrity and your passion to make your customers happy have always been ingredients for successful relationships.
In other words, you must actually believe that each and every one of them is your own true love.
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