Small Business

 
May
27
2010

Ask Your Customers to Marry You

Your customers want to know how you fit into their life.Your customers want to know how you will fit into their life.

This is based on an article from Marketing Profs about an eBay experiment to educate customers about their services.

eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando.

The objective: The bloggers were to select one reader each for a full-on fashion revamp. Hailing from different regions of France, each blogger created a video of herself consulting with her reader of choice. Then the fun began.

Phase one: Each blogger convinced her “ugly duckling” to sell items online that actually made her look like a total fashion victim! In the process, each girl learned how to photograph and post items on eBay, complete with catchy salesgirl language.

Phase two: eBay footed the bill for hot new duds that turned the presumably dowdy ducks into sultry swans! The campaign likely drew thousands of readers—at the very least those who followed the work of the bloggers.

Read the Full Article »

Apr
28
2010

Samantha E-tails a Truck

Hats Hats Hats. We all wear them. Too many of them. The only people who don’t wear many hats are government workers. They usually have one hat and full pensions for life. Not like the rest of us.

The phone rings in our office. Between us we’re wearing 7 hats, working on 40 tasks, with 15 windows and applications open.  I put on the eighth hat and answer.

“Hello, is this Coldfire?” A woman’s voice with a loud roaring noise in the background.

“Yes, this is Coldfire, who’s calling?” I close one window so I can focus.

“This is Samantha, I found your name, just now, on the internet. I was wondering if you help smaller businesses. I have a bigger agency helping but they don’t pay any attention to me. I think I need someone local who doesn’t mind smaller companies. My agency likes corporate clients. I think they don’t care about my business.

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Coldfire Inc.