Lead Generation Sites

The enormous value of targeted contact information.

We’re not going to beat around the bush here. 95% you won’t ever have the need for a lead generation website. The reason we have a page for it, however, is because generating leads is a very important part of building an online presence. We know that there are many of business owners out there who may not know that they need to collect customer information or even that this type of service is even available. You do and it is available.

To clarify, a lead generation site is little more than a few forms, questionnaires and surveys used for the sole purpose of collecting crucial data about you customer base. We’re not talking about spy-ware here; these are forms that people voluntarily fill out. (strikingly similar to the one below).

How could this possibly be useful?

We have a client who sells modular home plans and architectural services. The big problem with modular homes is that the common consumer doesn’t know where to find a builder with experience. (for the record, they are all over the place).

Our solution was to build a lead generation site where consumers could “Find a Builder” by filling out a form on a third party site with their contact information and which home plan they like. We then refer them to a builder in their area. Problem solved, painlessly, and what’s more, customers can now focus on the beautiful modular home designs rather than worry about how to find a builder.

The added bonus: 99% opt-in to our client’s email newsletter (that we also happen to publish).

Visit the lead generation site: The Modular Builder Network